Marketing Resources For Manufacturers

For Marketeers, For Business Owners, For Sales Leaders, Digital Marketing, Engineering & Manufacturing

The Marketing In Manufacturing Survey Is Back!

The annual Marketing In Manufacturing survey is back for a second year, revealing that 71% of...

2 Minute Read

For Marketeers, For Sales Leaders, Digital Marketing, Content Creation, Engineering & Manufacturing

8 Reasons Why Content Marketing Is Crucial For Manufacturers

Content marketing is a crucial element in any manufacturing marketing strategy. That’s probably...

7 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Automation, Inbound Marketing, Engineering & Manufacturing, Technology & Software

Marketing Automation for Manufacturers

When it comes to digital marketing it’s fair to say B2B manufacturers were somewhat slow on the...

4 Minute Read

Digital Marketing, Content Creation, Inbound Marketing, Engineering & Manufacturing, Marketing Strategy

Which Marketing Activities Should Manufacturers Invest In?

As a manufacturer battling challenging economic conditions and a global pandemic, you need to...

6 Minute Read

For Marketeers, For Business Owners, Engineering & Manufacturing, Marketing Strategy

The 2021 State of Marketing in Manufacturing and Engineering

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective,...

5 Minute Read

Personas, For Marketeers, For Business Owners, Digital Marketing, Content Creation, Engineering & Manufacturing, Marketing Strategy

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of...

5 Minute Read

Personas

Why Your Buying Personas Aren't Working

Building your buyer personas is a crucial stage in your marketing strategy. It’s not uncommon...

3 Minute Read

For Business Owners, Digital Marketing, Inbound Marketing, Engineering & Manufacturing, Marketing Strategy

Key Digital Marketing Stats Your Manufacturing Business Should Measure

It can be difficult to know exactly which marketing stats and KPIs you should focus on to ensure...

5 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Digital Marketing, Inbound Marketing, Engineering & Manufacturing, Marketing Strategy

How Do Engineers And Manufacturers Measure Marketing Success?

Accurately measuring your marketing strategy can feel like a daunting task and particularly so...

4 Minute Read

For Marketeers, Marketing Automation, Content Creation

The Buyers Journey: Providing the Right Content at the Right Time

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.

3 Minute Read

For Marketeers, For Business Owners, Inbound Marketing, Marketing Strategy

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a...

3 Minute Read

Personas, For Marketeers, Digital Marketing, Content Creation, Web Design

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.

5 Minute Read