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Gemma Moore

Gemma manages client projects here at Intergage using tried and tested solutions and strategies to help client businesses grow.

For Marketeers, For Business Owners, Digital Marketing, Content Creation, Inbound Marketing, Marketing Strategy

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.
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Personas, For Marketeers, Digital Marketing, Content Creation, Marketing Strategy

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art. When applied with skill, your conversations can build bonds, extract...
4 Minute Read
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For Marketeers, For Business Owners, Marketing Strategy

How Have Recent Events Affected Marketing Budgets? [Report]

Researched and published by IHS Markit on the behalf of the Institute of Practitioners in...
3 Minute Read
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For Business Owners, Digital Marketing, Engineering & Manufacturing, Marketing Strategy

5 Lean Manufacturing Lessons You Can Apply To Your Marketing

So, you want to be a lean, mean, marketing machine. But for some reason, it just isn’t working...
4 Minute Read
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For Marketeers, Digital Marketing, Web Design

Keep Your Site Fighting Fit With Our Healthy Website Checklist

Spluttering and wheezing their way into your professional reputation, a sick website can quickly...
3 Minute Read
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For Marketeers, For Business Owners, For Sales Leaders, Inbound Marketing, Marketing Strategy

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If...
4 Minute Read
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For Sales Leaders, Marketing Automation, Marketing Strategy

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1]. Are you surprised?
4 Minute Read
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For Marketeers, For Sales Leaders, Digital Marketing, Inbound Marketing, Marketing Strategy

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally...
3 Minute Read
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Content Creation

What is Content Marketing?

If you've been paying attention to the marketing world, even the slightest bit, in the last few...
2 Minute Read
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