Jim Perren

Jim is a Marketing Technology Specialist at Intergage. With a background in software development and data quality he has spent the last ten years helping customers get the most from their digital marketing.

The Joy of a Single Campaign View

3 min read time Most Marketers use several pieces...

Aligning Your Sales & Marketing Teams

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye. The Sales...

You Can't Teach an Old Blog New Tricks

Blogger’s Block This blog post is for those marketing giraffes who sit and stare at a blank...

Opportunity For New Sales People

People buy from people, so Sales people will always be needed, right? That’s certainly true for...

Delighting Existing Customers with Marketing Automation

Thousands of articles have been written about the great benefits of Marketing Automation for...

5 Ways That HubSpot Will Support Your Success

 The MD says “Quick – let’s buy some of that Marketing Automation software – I hear there’s a...

What is a Growth Marketing Approach?

When we as marketers put together our buyer personas, we make our best estimates about where...

What Do You Need To Know About Marketing Automation?

Yes, it’s a question – I can’t be doing all the work here. As it is difficult for this to be a...

How To Promote The Living Daylights Out Of Your Content

Would you like to be the Don King of content promotion (look him up, you millennials)? Maybe...

7 Steps To A Content Creation Framework

Content creation is essential to the success of your Inbound Marketing. If you want to be found...

Why You Should Give a Monkey’s About Email Deliverability

“Deliverability? I’m a creative, I don’t need to know about any of that technical stuff –...

Blog Editing Tips - This Time It's Personal

"To Write is Human, to Edit is Divine" (Stephen King) Previously, we looked at how to improve...