Mike Finn

Intergage founder Mike runs the digital marketing department at Intergage. He is responsible for helping to win new business and working alongside clients to build business strategies. With almost 25 years’ digital marketing experience, Mike helps businesses to grow through developing targeted strategies delivered inline with their business objectives. Mike is also a member of the Bellwether Report panel, receiving monthly information from the Institute of Practitioners in Advertising on subjects such as marketing budget trends, industry opportunities and the economic outlook.

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a...

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary. A strategy is not...

Setting A Marketing Budget To Achieve Your Growth Goals

Intergage has been in the marketing business for more than 20 years. In those 20 years I have...

Nine Reasons Your Website Does Not Convert

There are many reasons a website does not convert. Below I have listed what I think are nine of...

How to Plan and Manage a Website Redesign Project

When I started working at Intergage I had absolutely no idea how much work was involved in...

How To Do Content Marketing - Part 1

How hard can it be? Just crank out a few blogs, link them back to the content on your website -...

How To Do Content Marketing - Part 2

So, we’ll bash out a few blogs then, with our keyword phrases in the title? Again, it’s a good...

Closing Your Prospects When They Are Red Hot

You know what it’s like, as a sales professional. You send your hot prospect a proposal that...

You’re Targeting the Wrong Part of the Marketing Funnel!

Is all your marketing aimed at those who already know what they want? It seems obvious – put...

Should You Secure Your Site With SSL For Better User Experience?

In November 2016 we wrote a blog about how changes to Google’s Chrome browser might affect your...

B2B Website Design

There are thousands of examples of business-to-business (B2B) website design all around us. But...

Google Does Not Owe You A Living!

The Monopoly  Here in the UK we are in a situation where over 88% of Internet Searches are done...