Almost effortlessly (by filling out one online form, once) initiating a multi-channel marketing campaign across direct mail, email, video, telephone and Google advertising.
Personalising a video-based presentation to the needs of the prospect in order to demonstrate that you understand their world, their pain and their aspirations and to demonstrate how you helped people like them achieve positive and meaningful change.
Knowing who is engaged with the campaign (who watches the video and how often) in order to follow up with those that show real interest
Staying part of the prospects’ world and remind them of the presentation they watched and the positive, helpful messages they have received (for as long as you specify), using Google remarketing.
There can be little doubt that video is the most compelling sales tool we have in our armoury (without going to the time and expense of face-to-face selling). Imagine being able to tailor a hugely persuasive sales presentation to a specific type of prospect or decision maker and knowing that they have received it, watched it and shown it to their colleagues.
In using the tool ourselves we have seen that when people are interested they watch the video presentation several times – 2, 4, 8 or even 10 or more times!
An early adopter of the VSP technology was Taylor Made Computers in Fareham – it won an international marketing award while doubling the sales of its cloud-based back-up solutions by using the product and are looking to do more with the VSP as a result.