What Is Customer Lifetime Value?

The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an...

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If...

Meet Catherine

Catherine is the newest member of the Intergage team and joins us as Digital Marketing...

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of...

What is Marketing Automation?

{% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,...

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1]. Are you surprised?

Meet Owen

Owen joins the Development team here at Intergage and you may speak to him if you need website...