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Digital Marketing

8 Reasons Why Content Marketing Is Crucial For Manufacturers

Content marketing is a crucial element in any manufacturing marketing strategy. That’s probably...

Which Marketing Activities Should Manufacturers Invest In?

As a manufacturer battling challenging economic conditions and a global pandemic, you need to...

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of...

Key Digital Marketing Stats Your Manufacturing Business Should Measure

It can be difficult to know exactly which marketing stats and KPIs you should focus on to ensure...

How Do Engineers And Manufacturers Measure Marketing Success?

Accurately measuring your marketing strategy can feel like a daunting task and particularly so...

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.

Are Poor Website User Journeys Losing You Sales?

A well-designed website allows companies to make a brilliant first impression. A poorly designed...

Your Website Traffic Explained [Infographic]

Fully understanding your website traffic is one of the most important indicators of your...

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg? Forgive my impertinence but I’m guessing that you’re not...

Why Successful Industrial Sales Teams Put Digital Marketing At The Core

Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a...

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.

Setting A Marketing Budget To Achieve Your Growth Goals

Intergage has been in the marketing business for more than 20 years. In those 20 years I have...