Posts about

Digital Marketing (4)

Marketing Automation - The Executive Summary

Why Marketing Automation? Smart B2B businesses understand that buyer behaviour has changed....

3 Reasons Your Website Traffic Is Shrinking And What You Can Do About It

Once upon a time driving traffic to your website was easy if you had the right content. You...

Cookie Changes That Affect Your Website

Cookies have been available to marketers and web developers for years and have a number of uses....

3 Free Tools Every Digital Marketer Needs

  Creating good content is not enough for a successful marketing strategy. You need to...

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona...

6 Online Tools Marketers Need to Stay Competitive this Year

I often come across promoted videos or online content with clickbait-style titles such as:  ‘How...

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally...

Your Marketing Toolkit is a Competitive Advantage (or not)

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more...

George's Time at Intergage

My time at Intergage has been valuable and useful to me as I was interested in the website...