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Engineering & Manufacturing

How Does HubSpot Help Manufacturers Attract Prospects?

Manufacturers are used to solving complex problems in niche markets and often have a finite number...

HubSpot For Manufacturing: The Ultimate Guide

If you’re part of a manufacturing business and are looking to adopt HubSpot, or get more from your...

5 Reasons Manufacturers Need A Marketing Agency

95% of manufacturing businesses invest in digital marketing and 80% plan to increase or maintain...

The Manufacturer’s Guide To Sales & Marketing Alignment

Sales and marketing alignment is essential for any manufacturer looking to improve lead generation...

4 Common Industrial Marketing Challenges [And Solutions]

The recently released second edition of The Marketing In Manufacturing Report revealed a number of...

State Of UK Pump Manufacturing [Infographic]

Recent IBISWorld reports reveal a 4.7% decrease in annual growth for UK pump manufacturers along...

The Marketing In Manufacturing Survey Is Back!

The annual Marketing In Manufacturing survey is back for a second year, revealing that 71% of...

8 Reasons Why Content Marketing Is Crucial For Manufacturers

Content marketing is a crucial element in any manufacturing marketing strategy. That’s probably why...

Marketing Automation for Manufacturers

When it comes to digital marketing it’s fair to say B2B manufacturers were somewhat slow on the...

Which Marketing Activities Should Manufacturers Invest In?

As a manufacturer battling challenging economic conditions and a global pandemic, you need to spend...

The 2021 State of Marketing in Manufacturing and Engineering

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective,...

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of...