The Purpose Of Marketing And The Marketing Mix
So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a room full of ...
The Why And How Of Marketing Strategy
The term strategy is one of the most abused words in the business dictionary. A strategy is not a goal. It is ...
Your Website Traffic Explained [Infographic]
Fully understanding your website traffic is one of the most important indicators of your marketing strategy ...
Using Data To Identify New Markets And Opportunities
Where’s My Bow Tie? Where’s My Homburg? Forgive my impertinence but I’m guessing that you’re not wearing a ...
Why Successful Industrial Sales Teams Put Digital Marketing At The Core
Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company ...
Who Are You REALLY Competing With In Search Engines?
In business, two people will decide your success – the customer and the competition.
Setting A Marketing Budget To Achieve Your Growth Goals
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many ...
7 Common Industrial Digital Marketing Problems (And Solutions)
In the digital world, the only constant is change. However, over years of auditing websites and developing ...
Your Website Traffic Explained
Whether you’re a well-established industrial company or in the initial stages of your company’s journey, ...
How To Develop A Marketing Strategy For A Manufacturing Business
You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing ...
Manufacturing Marketing Trends For 2021
The interim report for the Marketing in Manufacturing Survey shows that 68% of industrial businesses now ...
Content Marketing For Manufacturers And Engineers
Engineers and manufacturers dedicate their working lives to developing cutting-edge solutions, many of them ...
