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For Business Owners (3)

What Research Says Your Business Should Do During The Crisis

We’re living in uncertain and frightening times.

What Does COVID-19 Mean for Your Digital Marketing?

The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled...

Marketing Automation - The Executive Summary

Why Marketing Automation? Smart B2B businesses understand that buyer behaviour has changed....

5 Steps To Improve Your Marketing ROI

Knowing that you’re getting a return on your marketing investment is vital to the success of...

Decrease Customer Churn With These 5 Steps

They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the...

5 Ways To Increase Customer Lifetime Value

Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one...

What Is Customer Lifetime Value?

The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an...

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If...

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of...

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...