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For Business Owners (4)

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your...

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of it...

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

Your Marketing Toolkit is a Competitive Advantage (or not)

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more...

The Surprisingly Huge ROI of Sales & Marketing Alignment

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality...

10 Benefits of B2B Marketing Automation

There are many reasons why businesses choose to invest in marketing automation. For many it is...

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I...

How To Plan For A Website Redesign Project

Having worked at Intergage for 11 years in a business development role primarily focused on...