Marketing Resources For Manufacturers | For Business Owners (4)

For Marketeers, For Business Owners, For Sales Leaders, Inbound Marketing, Marketing Strategy

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your...

4 Minute Read

For Marketeers, For Business Owners, Marketing Automation

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of it...

3 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Automation, Digital Marketing, Inbound Marketing, Marketing Strategy

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

4 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Strategy

The Number One Reason Your Business Is Losing Customers

Reducing customer churn is the easiest way to improve profits. As long ago as 2000 Harvard...

1 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Strategy

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

5 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Automation, Digital Marketing, Inbound Marketing, Marketing Strategy

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

2 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Digital Marketing, Marketing Strategy

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

3 Minute Read

For Marketeers, For Business Owners, Marketing Automation, Digital Marketing, Inbound Marketing, Technology & Software, Marketing Strategy

Your Marketing Toolkit is a Competitive Advantage (or not)

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more...

2 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Automation, Inbound Marketing

The Surprisingly Huge ROI of Sales & Marketing Alignment

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality...

4 Minute Read

For Marketeers, For Business Owners, Marketing Automation

10 Benefits of B2B Marketing Automation

There are many reasons why businesses choose to invest in marketing automation. For many it is...

7 Minute Read

For Marketeers, For Business Owners, For Sales Leaders

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I...

2 Minute Read

For Marketeers, For Business Owners, Web Design

How To Plan For A Website Redesign Project

Having worked at Intergage for 11 years in a business development role primarily focused on...

3 Minute Read