5 Ways To Increase Customer Lifetime Value
Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of the most ...
What Is Customer Lifetime Value?
The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an unimportant metric ...
Customer Acquisition Is Not The Problem
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI ...
What Is Accountable Marketing?
There are two opinions when it comes to marketing. Some think of it as an art; others think of it as a ...
Identifying More Sales Opportunities Through Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected ...
The Number One Reason Your Business Is Losing Customers
Reducing customer churn is the easiest way to improve profits. As long ago as 2000 Harvard Business School ...
Have You Asked Your Customers The Ultimate Question?
How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred ...
Broken Marketing Funnels And The Flywheel Revolution
Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has marketing ...
How to Calculate Customer Lifetime Value – A Classic Approach
Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important metric in ...
Your Marketing Toolkit is a Competitive Advantage (or not)
Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and ...
The Surprisingly Huge ROI of Sales & Marketing Alignment
The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality leads and ...
10 Benefits of B2B Marketing Automation
There are many reasons why businesses choose to invest in marketing automation. For many it is simply the ...