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For Marketeers

5 Reasons Manufacturers Need A Marketing Agency

95% of manufacturing businesses invest in digital marketing and 80% plan to increase or maintain...

The Manufacturer’s Guide To Sales And Marketing Alignment

Sales and marketing alignment is essential for any manufacturer looking to improve lead generation...

4 Common Industrial Marketing Challenges [And Solutions]

The recently released second edition of The Marketing In Manufacturing Report revealed a number of...

The Marketing In Manufacturing Survey Is Back!

The annual Marketing In Manufacturing survey is back for a second year, revealing that 71% of...

8 Reasons Why Content Marketing Is Crucial For Manufacturers

Content marketing is a crucial element in any manufacturing marketing strategy. That’s probably why...

Marketing Automation for Manufacturers

When it comes to digital marketing it’s fair to say B2B manufacturers were somewhat slow on the...

The 2021 State of Marketing in Manufacturing and Engineering

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective,...

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of...

How Do Engineers And Manufacturers Measure Marketing Success?

Accurately measuring your marketing strategy can feel like a daunting task and particularly so if...

The Buyers Journey: Providing the Right Content at the Right Time

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a...

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.