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For Marketeers

The Marketing In Manufacturing Survey Is Back!

The annual Marketing In Manufacturing survey is back for a second year, revealing that 71% of...

8 Reasons Why Content Marketing Is Crucial For Manufacturers

Content marketing is a crucial element in any manufacturing marketing strategy. That’s probably...

Marketing Automation for Manufacturers

When it comes to digital marketing it’s fair to say B2B manufacturers were somewhat slow on the...

The 2021 State of Marketing in Manufacturing and Engineering

As manufacturing companies emerge from the Covid storm, many will do so with a new perspective,...

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of...

How Do Engineers And Manufacturers Measure Marketing Success?

Accurately measuring your marketing strategy can feel like a daunting task and particularly so...

The Buyers Journey: Providing the Right Content at the Right Time

Rarely, if ever, do people purchase products and services in the B2B sector on a whim.

The Purpose Of Marketing And The Marketing Mix

So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a...

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary. A strategy is not...

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg? Forgive my impertinence but I’m guessing that you’re not...

Why Successful Industrial Sales Teams Put Digital Marketing At The Core

Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a...