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For Marketeers (4)

Marketing Automation - The Executive Summary

Why Marketing Automation? Smart B2B businesses understand that buyer behaviour has changed....

3 Reasons Your Website Traffic Is Shrinking And What You Can Do About It

Once upon a time driving traffic to your website was easy if you had the right content. You...

Cookie Changes That Affect Your Website

Cookies have been available to marketers and web developers for years and have a number of uses....

3 Free Tools Every Digital Marketer Needs

  Creating good content is not enough for a successful marketing strategy. You need to...

Decrease Customer Churn With These 5 Steps

They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the...

What Is Customer Lifetime Value?

The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an...

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If...

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of...

What is Marketing Automation?

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Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...