The Purpose Of Marketing And The Marketing Mix
So, what is the purpose of marketing? Ask a room full of marketers and I’m certain there’ll be a room full of ...
The Why And How Of Marketing Strategy
The term strategy is one of the most abused words in the business dictionary. A strategy is not a goal. It is ...
Using Data To Identify New Markets And Opportunities
Where’s My Bow Tie? Where’s My Homburg? Forgive my impertinence but I’m guessing that you’re not wearing a ...
Why Successful Industrial Sales Teams Put Digital Marketing At The Core
Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a stratospheric company ...
Who Are You REALLY Competing With In Search Engines?
In business, two people will decide your success – the customer and the competition.
Setting A Marketing Budget To Achieve Your Growth Goals
Intergage has been in the marketing business for more than 20 years. In those 20 years I have spoken to many ...
3 Reasons Your Competition is Beating You in Search Engines
Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s only one ...
7 Common Industrial Digital Marketing Problems (And Solutions)
In the digital world, the only constant is change. However, over years of auditing websites and developing ...
7 Reasons Your Website Is Losing First Page Positions
Getting to the top of Google is hard. Staying there is harder still.
Us Vs. You - Talking TO Your Audience On Your Website
Conversation is an art. When applied with skill, your conversations can build bonds, extract information and ...
How To Develop A Marketing Strategy For A Manufacturing Business
You might be shocked to learn that 86% of executive teams spend less than one hour per month discussing ...