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For Marketeers (5)

What Is Accountable Marketing?

There are two opinions when it comes to marketing. Some think of it as an art; others think of it...

What is Marketing Automation?

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Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

New CMS Feature - Add Site Search Tracking to Google Analytics

We have released a new CMS feature called Site Search Tracking. This handy tool reports what...

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona -...

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts:...

6 Online Tools Marketers Need to Stay Competitive this Year

I often come across promoted videos or online content with clickbait-style titles such as:  ‘How...

How To Create A Buyer's Journey

How To Create A Buyer’s Journey A successful inbound marketing strategy depends upon a well-defined...