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For Sales Leaders (2)

Uplifting Economic Data: Sectors That Are Doing Well

Consumer Goods up 12%. Computer Software up 6%. These two sectors are performing better than...

4 Key Benefits of a CRM System

Does your business have a CRM system in place?

What Research Says Your Business Should Do During The Crisis

We’re living in uncertain and frightening times.

What Does COVID-19 Mean for Your Digital Marketing?

The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled...

Decrease Customer Churn With These 5 Steps

They say, ‘you don’t know what you’ve got until it’s gone’. Companies often find this out the...

What Is Customer Lifetime Value?

The term Customer Lifetime Value (CLV) is used often but frequently misinterpreted as an...

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If...

What is Marketing Automation?

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Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...