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For Sales Leaders (3)

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1]. Are you surprised?

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts:...

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

AI in Sales & Marketing (Part 2) - The Birth of the AI Sales Coach

2018 Was The Year Most of US Routinely Used AI (Whether We Knew It or Not) At home we quickly...

The Surprisingly Huge ROI of Sales & Marketing Alignment

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality...

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I...

Closing Your Prospects When They Are Red Hot

You know what it’s like, as a sales professional. You send your hot prospect a proposal that you...