Marketing Resources For Manufacturers

For Marketeers, For Business Owners, For Sales Leaders, Marketing Automation, Digital Marketing, Inbound Marketing, Marketing Strategy

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

4 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Strategy

The Number One Reason Your Business Is Losing Customers

Reducing customer churn is the easiest way to improve profits. As long ago as 2000 Harvard...

1 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Strategy

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

5 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Automation, Digital Marketing, Inbound Marketing, Marketing Strategy

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

2 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Digital Marketing, Marketing Strategy

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

3 Minute Read

For Sales Leaders, Marketing Automation, Marketing Strategy

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1]. Are you surprised?

4 Minute Read

For Marketeers, For Sales Leaders, Marketing Strategy

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts:...

6 Minute Read

For Marketeers, For Sales Leaders, Digital Marketing, Inbound Marketing, Marketing Strategy

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

3 Minute Read

For Sales Leaders, Marketing Automation

AI in Sales & Marketing (Part 2) - The Birth of the AI Sales Coach

2018 Was The Year Most of US Routinely Used AI (Whether We Knew It or Not) At home we quickly...

3 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Automation, Inbound Marketing

The Surprisingly Huge ROI of Sales & Marketing Alignment

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality...

4 Minute Read

For Marketeers, For Business Owners, For Sales Leaders

How Is Brexit Impacting .eu Domains?

We all knew that Brexit would have consequences big and small for businesses in the UK, but I...

2 Minute Read

For Sales Leaders

Closing Your Prospects When They Are Red Hot

You know what it’s like, as a sales professional. You send your hot prospect a proposal that you...

2 Minute Read

Marketing Resources For Manufacturers

For Sales Leaders (3)