Posts about

Marketing Automation (2)

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona...

How To Create A Buyer's Journey

How To Create A Buyer’s Journey A successful inbound marketing strategy depends upon a...

Your Marketing Toolkit is a Competitive Advantage (or not)

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more...

AI in Sales & Marketing (Part 2) - The Birth of the AI Sales Coach

2018 Was The Year Most of US Routinely Used AI (Whether We Knew It or Not) At home we quickly...

AI in Sales & Marketing (Part 1) - Would You Buy From a Bot AI?

Is it possible that you could encounter an AI bot that you felt understood you and was truly...

The Surprisingly Huge ROI of Sales & Marketing Alignment

The Sales Team says that the Marketing Team (or "Colouring-in Department") provides poor quality...

10 Benefits of B2B Marketing Automation

There are many reasons why businesses choose to invest in marketing automation. For many it is...

How To Do Content Marketing - Part 1

How hard can it be? Just crank out a few blogs, link them back to the content on your website -...

The Future of the Sales Profession

This blog post is based on the book by Graham Hawkins called The Future of the Sales Profession...

You’re Targeting the Wrong Part of the Marketing Funnel!

Is all your marketing aimed at those who already know what they want? It seems obvious – put...

Aligning Your Sales & Marketing Teams

What does that mean? Plenty of Sales & Marketing Teams often don’t see eye to eye. The Sales...

Delighting Existing Customers with Marketing Automation

Thousands of articles have been written about the great benefits of Marketing Automation for...