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IntergageMarketingEngineersColorLogo_CMYK
  • Our Approach
  • HubSpot
    • HubSpot Consultancy
    • HubSpot Onboarding
    • Ongoing HubSpot Services
    • HubSpot Websites
    • HubSpot Health Checks
  • Insight
    • Workshops
    • Blog
    • Downloads
    • Podcast
  • Results
  • About Us
Contact Us
IntergageMarketingEngineersColorLogo_CMYK
Contact Us
    • Our Approach
    • HubSpot
      • HubSpot
      • HubSpot Consultancy
      • HubSpot Onboarding
      • Ongoing HubSpot Services
      • HubSpot Websites
      • HubSpot Health Checks
    • Insights
      • Insights
      • Workshops
      • Blog
      • Downloads
      • Podcast
    • Results
    • About Us
    • Contact Us
    Contact Us
      Personas For Marketeers Content Creation Marketing Strategy
      2 Min Read

      Understanding Roles in the B2B Decision Process

      Unlike B2C sales, B2B purchase decisions aren't made in isolation; they're the result of a collaborative ...
      Becky Nicholls
      Becky Nicholls
      07 Nov 2023
      Personas For Marketeers Content Creation Marketing Strategy
      4 Min Read

      Mapping buyer journey jobs and stages for buyer enablement

      Every step in the B2B buying journey is a balancing act of roles and responsibilities. The buying journey ...
      Becky Nicholls
      Becky Nicholls
      07 Nov 2023
      For Marketeers For Business Owners Content Creation Marketing Strategy
      4 Min Read

      How to navigate the B2B buying landscape

      Welcome to the complicated world of B2B buying, where the journey from need identification to the final ...
      Becky Nicholls
      Becky Nicholls
      07 Nov 2023
      Personas For Marketeers For Business Owners Marketing Strategy
      2 Min Read

      How To Address Common Challenges In B2B Buying

      Navigating the ever-evolving buying journey of B2B sales can often feel like appearing on Total Wipeout as ...
      Becky Nicholls
      Becky Nicholls
      07 Nov 2023
      Personas For Marketeers For Business Owners Marketing Strategy
      4 Min Read

      An Introduction to the B2B Buying Landscape

      Welcome to the complicated world of B2B buying, where the journey from need identification to the final ...
      Becky Nicholls
      Becky Nicholls
      07 Nov 2023
      Personas For Marketeers For Business Owners Marketing Strategy
      2 Min Read

      How to navigate buying committee dynamics and build consensus

      Trying to understand how to best navigate the intricate world of buying committees can feel like deciphering ...
      Becky Nicholls
      Becky Nicholls
      07 Nov 2023
      Personas For Marketeers For Business Owners Marketing Strategy
      2 Min Read

      Strategies for influencing buying committees

      In the ever-evolving world of B2B sales, one thing is crystal clear: the buying committee is here to stay, ...
      Becky Nicholls
      Becky Nicholls
      07 Nov 2023
      Personas For Marketeers For Business Owners Marketing Strategy
      3 Min Read

      How to create personalise content for the B2B buying committee

      In the ever-evolving landscape of B2B sales, one thing remains constant: understanding your audience is ...
      Becky Nicholls
      Becky Nicholls
      07 Nov 2023
      Personas For Marketeers For Business Owners Content Creation Marketing Strategy
      13 Min Read

      Understanding the buying committee

      A buying committee refers to a group of individuals within an organisation who are involved in the ...
      Alex Elborn
      Alex Elborn
      28 Sep 2023
      Personas For Marketeers For Business Owners Content Creation Marketing Strategy
      8 Min Read

      A Guide To The B2B Buying Jobs And The Buying Journey

      In the world of B2B sales, understanding the intricacies of the buying process is absolutely paramount. B2B ...
      Alex Elborn
      Alex Elborn
      28 Sep 2023
      Personas For Marketeers Digital Marketing Content Creation Marketing Strategy

      Fried Egg Marketing: Focus On The Yolk

      Alex Elborn
      Alex Elborn
      12 Jun 2023
      For Business Owners For Sales Leaders Digital Marketing Marketing Strategy
      5 Min Read

      9 stats that demonstrate why you can't close deals

      If you’re operating in a B2B environment and sell complex products and solutions, the likelihood is you ...
      Alex Elborn
      Alex Elborn
      26 May 2023
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