Posts about

Marketing Strategy (2)

Why Successful Industrial Sales Teams Put Digital Marketing At The Core

Back in 1988 I was a 22-year-old sales noob. My life was cold calling, brochures and a...

Who Are You REALLY Competing With In Search Engines?

In business, two people will decide your success – the customer and the competition.

Setting A Marketing Budget To Achieve Your Growth Goals

Intergage has been in the marketing business for more than 20 years. In those 20 years I have...

3 Reasons Your Competition is Beating You in Search Engines

Did you know you will lose an average of 22% of your sales opportunities to a competitor? There’s...

7 Common Industrial Digital Marketing Problems (And Solutions)

In the digital world, the only constant is change. However, over years of auditing websites and...

7 Reasons Your Website Is Losing First Page Positions

Getting to the top of Google is hard. Staying there is harder still.

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art. When applied with skill, your conversations can build bonds, extract...

How Much Is Attracting The Wrong Audience Costing You?

Hidden Strategic Dangers This problem of wrong audiences goes way deeper than you realise. It’s...

How To Develop A Marketing Strategy For A Manufacturing Business

You might be shocked to learn that 86% of executive teams spend less than one hour per month...

Manufacturing Marketing Trends For 2021

The interim report for the Marketing in Manufacturing Survey shows that 68% of industrial...

Content Marketing For Manufacturers And Engineers

Engineers and manufacturers dedicate their working lives to developing cutting-edge solutions, many...

How Have Recent Events Affected Marketing Budgets? [Report]

Researched and published by IHS Markit on the behalf of the Institute of Practitioners in...