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Marketing Strategy (3)

Top 10 Marketing Tips For Manufacturing Companies

A commonly held but mistaken assumption is that digital marketing is great at promoting consumer...

5 Lean Manufacturing Lessons You Can Apply To Your Marketing

So, you want to be a lean, mean, marketing machine. But for some reason, it just isn’t working out...

Who Are Your Real Digital Competitors?

Review Your Strategy You’ll never understand who your real competitors are if you don’t understand...

What Research Says Your Business Should Do During The Crisis

We’re living in uncertain and frightening times.

What Does COVID-19 Mean for Your Digital Marketing?

The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled...

7 Steps To Perfect Inbound Marketing For Manufacturers

Inbound marketing is the process of creating tailored content for a specific target market with the...

Nine Reasons Your Website Does Not Convert

There are many reasons a website does not convert. Below I have listed what I think are nine of the...

Marketing Automation - The Executive Summary

Why Marketing Automation? Smart B2B businesses understand that buyer behaviour has changed. They...

5 Steps To Improve Your Marketing ROI

Knowing that you’re getting a return on your marketing investment is vital to the success of your...

5 Ways To Increase Customer Lifetime Value

Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one of...

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your...

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...