Posts about

Marketing Strategy (3)

What Research Says Your Business Should Do During The Crisis

We’re living in uncertain and frightening times.

What Does COVID-19 Mean for Your Digital Marketing?

The effects of the COVID-19 pandemic mean businesses are closing, gatherings are being cancelled...

7 Steps To Perfect Inbound Marketing For Manufacturers

Inbound marketing is the process of creating tailored content for a specific target market with...

Nine Reasons Your Website Does Not Convert

There are many reasons a website does not convert. Below I have listed what I think are nine of...

Marketing Automation - The Executive Summary

Why Marketing Automation? Smart B2B businesses understand that buyer behaviour has changed....

5 Steps To Improve Your Marketing ROI

Knowing that you’re getting a return on your marketing investment is vital to the success of...

5 Ways To Increase Customer Lifetime Value

Customer Lifetime Value is a metric we have discussed in a number of previous blogs. It is one...

Customer Acquisition Is Not The Problem

In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If...

Identifying More Sales Opportunities Through Marketing Automation

We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly...

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...