Posts about

Marketing Strategy (4)

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1]. Are you surprised?

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona...

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts:...

How To Create A Buyer's Journey

How To Create A Buyer’s Journey A successful inbound marketing strategy depends upon a...

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally...

Your Marketing Toolkit is a Competitive Advantage (or not)

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more...