Marketing Resources For Manufacturers | Marketing Strategy (4)

For Marketeers, For Business Owners, For Sales Leaders, Marketing Strategy

The Number One Reason Your Business Is Losing Customers

Reducing customer churn is the easiest way to improve profits. As long ago as 2000 Harvard...

1 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Strategy

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

5 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Marketing Automation, Digital Marketing, Inbound Marketing, Marketing Strategy

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

2 Minute Read

For Marketeers, For Business Owners, For Sales Leaders, Digital Marketing, Marketing Strategy

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

3 Minute Read

For Sales Leaders, Marketing Automation, Marketing Strategy

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1]. Are you surprised?

4 Minute Read

Personas, For Marketeers, Marketing Automation, Digital Marketing, Inbound Marketing, Marketing Strategy

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona -...

3 Minute Read

For Marketeers, For Sales Leaders, Marketing Strategy

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts:...

6 Minute Read

For Marketeers, Marketing Automation, Inbound Marketing, Marketing Strategy

How To Create A Buyer's Journey

How To Create A Buyer’s Journey A successful inbound marketing strategy depends upon a well-defined...

3 Minute Read

For Marketeers, For Sales Leaders, Digital Marketing, Inbound Marketing, Marketing Strategy

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

3 Minute Read

For Marketeers, For Business Owners, Marketing Automation, Digital Marketing, Inbound Marketing, Technology & Software, Marketing Strategy

Your Marketing Toolkit is a Competitive Advantage (or not)

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more...

2 Minute Read