Marketing Resources For Manufacturers | Marketing Strategy (4)

For Marketeers, For Business Owners, For Sales Leaders, Digital Marketing, Marketing Strategy

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

3 Minute Read

For Sales Leaders, Marketing Automation, Marketing Strategy

Only 1% of cold calls lead to booked meetings [1]. Are you surprised?

4 Minute Read

Personas, For Marketeers, Marketing Automation, Digital Marketing, Inbound Marketing, Marketing Strategy

One of the most important elements of modern, inbound marketing is the customer or buyer persona...

3 Minute Read

For Marketeers, For Sales Leaders, Marketing Strategy

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts:...

6 Minute Read

For Marketeers, Marketing Automation, Inbound Marketing, Marketing Strategy

How To Create A Buyer’s Journey A successful inbound marketing strategy depends upon a...

3 Minute Read

For Marketeers, For Sales Leaders, Digital Marketing, Inbound Marketing, Marketing Strategy

The traditional marketing funnel that you studied, developed and lived by, is fundamentally...

3 Minute Read

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more...

2 Minute Read