Posts about

Marketing Strategy (4)

The Number One Reason Your Business Is Losing Customers

  Reducing customer churn is the easiest way to improve profits.  As long ago as 2000 Harvard...

Have You Asked Your Customers The Ultimate Question?

How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing...

Broken Marketing Funnels And The Flywheel Revolution

Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has...

How to Calculate Customer Lifetime Value – A Classic Approach

Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important...

Customer Service Killed the Salesman

Only 1% of cold calls lead to booked meetings [1]. Are you surprised?

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona -...

Five Things You Might Actually Like About Modern Sales Professionals

Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts:...

How To Create A Buyer's Journey

How To Create A Buyer’s Journey A successful inbound marketing strategy depends upon a well-defined...

Is The Traditional Marketing Funnel Broken?

The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.

Your Marketing Toolkit is a Competitive Advantage (or not)

Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more...