Customer Acquisition Is Not The Problem
In the last five years, the cost of acquiring new customers has increased by over 50%[1]. If your current ROI ...
Identifying More Sales Opportunities Through Marketing Automation
We used to call it ‘Jigsaw ID’ – the identification of someone by piecing together seemingly unconnected ...
The Number One Reason Your Business Is Losing Customers
Reducing customer churn is the easiest way to improve profits. As long ago as 2000 Harvard Business School ...
Have You Asked Your Customers The Ultimate Question?
How NPS (Net Promoter Score) Works - based on the book The Ultimate Question 2.0 a Marketing Classic by Fred ...
Broken Marketing Funnels And The Flywheel Revolution
Broken Marketing Funnels Most people have heard of the traditional marketing funnel...but has marketing ...
How to Calculate Customer Lifetime Value – A Classic Approach
Why Customer Lifetime Value Matters Customer Lifetime Value (LTV) is the single most important metric in ...
Customer Service Killed the Salesman
Only 1% of cold calls lead to booked meetings [1]. Are you surprised?
How To Create A Buyer Persona
One of the most important elements of modern, inbound marketing is the customer or buyer persona - because ...
Five Things You Might Actually Like About Modern Sales Professionals
Prologue Part 1: You’re Not In Sales – And You Don’t Like People Who Are… Let’s face facts: salespeople are ...
How To Create A Buyer's Journey
How To Create A Buyer’s Journey A successful inbound marketing strategy depends upon a well-defined buyer’s ...
Is The Traditional Marketing Funnel Broken?
The traditional marketing funnel that you studied, developed and lived by, is fundamentally flawed.
Your Marketing Toolkit is a Competitive Advantage (or not)
Overwhelmed Marketing Managers are frustrated by clunky marketing technology and long for more advanced and ...