Posts about

Personas

Building Marketing Personas For Manufacturers

Building buyer personas is a crucial stage in any manufacturing marketing campaign. With 80% of...

Why Your Buying Personas Aren't Working

Building your buyer personas is a crucial stage in your marketing strategy. It’s not uncommon...

8 Terrible User Journey Pitfalls

Never underestimate the importance of the user journey.

The Why And How Of Marketing Strategy

The term strategy is one of the most abused words in the business dictionary. A strategy is not...

Using Data To Identify New Markets And Opportunities

Where’s My Bow Tie? Where’s My Homburg? Forgive my impertinence but I’m guessing that you’re not...

7 Common Industrial Digital Marketing Problems (And Solutions)

In the digital world, the only constant is change. However, over years of auditing websites and...

Us Vs. You - Talking TO Your Audience On Your Website

Conversation is an art. When applied with skill, your conversations can build bonds, extract...

How To Develop A Marketing Strategy For A Manufacturing Business

You might be shocked to learn that 86% of executive teams spend less than one hour per month...

How To Create A Buyer Persona

One of the most important elements of modern, inbound marketing is the customer or buyer persona...

Buyer Persona Courses

Whether you call them customer personas, buyer personas, visitor personas or avatars, we...

Testing Personas in the Real World

Setting Objectives You’ve got up early, put your most comfortable smart shoes on and set off...

How to Create B2B Personas - Going Deep with Personas

“I say, Holmes, why the furrowed brow?” “I’m...